Growing up by the sea* in Cleethorpes was a magical, formative honour. It shaped the way I saw the world and, even as a long-committed city dweller, if I am away from water for too long, my soul dehydrates.
Cleethorpes beach is flat and inviting, its dunes and creek perfectly placed to delight. Its tide, however, plays dirty, silently double-crossing** you as it slips past your feet, transforming sandbanks to islands and stranding you perilously in the blink of an eye. As a child, respect for this danger was drummed into us by parents, teachers, and coastguards alike. It taught us respect for the conditions, caution while playing, and the confidence to shout authoritatively at people from Yorkshire.
Cleethorpes Rallies
It was why the community pushed so hard to bring back a permanent Inshore Lifeboat station to the town in the 1980s. Led by the indefatigable Chairlady of the Cleethorpes Fundraising Branch, Mary Thomas BEM, a host of local events were organised***, until the required target of £45,000 was successfully met. On 29 June 1987, a call-out to a burning speedboat next to Cleethorpes Pier interrupted the dedication ceremony for the brand-new D-class lifeboat, Tricentrol (D-339), a timely start to its work in the muddy, fast-moving currents of the Humber. Over the years, the crew launched over 1,500 times, earning multiple awards for gallantry and saving over 250 lives.
By 2022, the modern demands of the Humber outmatched the old station, and construction began on a brand-new, £4 million purpose-built home to replace it. As in Mary’s day, a true team effort funded it, central RNLI reserves bolstered by a staggering £200,000 in local fundraising. Opened in 2025, the new station is a stunning architectural upgrade where the trusty D-class has been joined by a B-class Atlantic 85. I won’t go full lifeboat nerd on you, but trust me, it’s a beast. Both are launchable from a direct-to-sea slipway, ensuring the fastest possible response, and the entire station is a thing of beauty.
From the Humber to the Lizard
As fascinating as this all is****, those still with me may be asking what this has to do with an “excellent debut novel full of pace and warmth”. Well, from that 1980s push onwards, I became an enthusiastic supporter of the RNLI. When I wrote Sienna Fitch, with Southern Cornwall’s majestic coast at the heart of the story*****, I knew I wanted to pay tribute to this remarkable institution, highlighting the selfless service of the women and men who go out to sea, and the shore crew and families who support them. Sienna’s uncle, Andy embodies the bravery, resilience and fortitude of these volunteers and I hope my words have done their service justice. Excitingly, I recently met a real-life version of him at the Lizard Lifeboat Station in Cornwall, but more about that here.
ANYWAY, to put my money where my mouth is (well, yours technically, but we’ll get to that) I have created a new page for all things RNLI. Here, you can learn all about my recent visit to the Lizard Station, find links and information on fundraising, and get the chance to receive the e-book version of Sienna Fitch or other bonus content as a thank you for donating directly to the charity.
Come on, you know you want to… CLICK ME. (PLEASE). →
* I know, I know, it’s technically a tidal estuary, but that’s what we call it. Deal with it.
** In technical terms, the incoming flood tide exploits the beach's ridge-and-runnel topography, filling the low-lying drainage channels behind the sandbanks first and causing what the emergency services call 'islanding' or a tidal cut-off. My version sounds better though, no?
*** The 50p I paid for our school No Uniform Day was my first official donation to the RNLI and, I like to think, paid for something gloriously important on Tricentrol.
**** It is.
***** Yes, yes, I’m aware of the regional betrayal, but Sienna Fitch and the Sandbanks of Doom, never made it past my drafts folder. Soz Mum.
Mary Thomas BEM: fundraising legend
For more than forty years, Mary Thomas BEM was the bedrock of RNLI fundraising in Cleethorpes. Her motivation was deeply tied to her father, Christopher, a deep-sea fisherman who survived the sinking of his vessel, the Northern Crown, in the freezing North Atlantic in 1956. He and 19 other crew members were saved by an Icelandic gunboat called Thor as it was one of the first equipped with a modern rescue dinghy. Driven by gratitude, Mary dedicated her life to keeping other families safe at sea, raising a staggering £750,000. In 2021, she received the British Empire Medal (BEM) in recognition of this immense contribution.
Although she did not live to see it completed, Cleethorpes’ brand-new lifeboat station has Mary’s legacy built into its foundations. In a nod to the famous fundraising caravan she ran on the promenade, the building houses a vibrant souvenir shop and contactless donation window. On its opening weekend in August 2025, the shop generated over £4,000 in sales to an enthusiastic public. I’m sure she would have approved.
Want to support the crew? If you would like to help keep the Cleethorpes and Lizard crews equipped and ready to launch, consider making a donation through the links on my dedicated RNLI page.